Additionally, HelloAVA only recommends products from trusted brands and is committed to giving honest and unbiased recommendations. These skincare professionals are only a text message away with any questions or concerns, and will continually work with clients to track their progress and results. An algorithm then selects the best products for each individual, which are confirmed by licensed aestheticians and board-certified dermatologists. Clients begin by completing a skincare survey and sending a selfie to the HelloAVA chatbot.
#BOOM COSMETICS BLOG SKIN#
The over-the-top marketing, confusing product labels, and the lack of toxic chemical regulations meant that many women were picking their skincare products based on guesswork or recommendations from friends who may not even share the same skin type. Both Mou and Guan faced issues with their own skin at certain points and the two women became seriously frustrated with the cosmetics and skincare industries. In 2016, Siqi Mou and Kailu Guan founded HelloAVA, an online service that acts like a skincare consultant, helping clients find the perfect products for their skincare routine. Read on as we explore three beauty tech leaders and how they’re utilizing AI to quite literally change the face of the beauty industry. “We’ve been seeing an increase in demand among beauty brands looking for more digitally-skilled talent in the beauty tech boom,” ForceBrands’ Client Strategist in Beauty, Health, and Wellness Jessica Viana, said, who works with beauty clients to help build their teams. Companies are actively building more tech-savvy teams. Sephora, a leader in the use of tech and AI in beauty, saw their organic revenue grow by a stunning 11 percent the first quarter after they unveiled their Sephora Virtual Artist, which allows customers to “try on” thousands of products virtually in order to find their favorite shades and finishes.īut it’s not just beauty consumers contributing to beauty tech’s momentum. In an effort to simplify things, many beauty companies are turning to artificial intelligence. Whether they’re shopping at a drugstore, a specialty retailer like Sephora, or online, the amount of skincare, makeup, and haircare choices were so overwhelming that they often caused shoppers to become immobilized, walking away without making a purchase. Sure, we’ll one day wear lipstick again – soon if everything goes well with the vaccine rollout and the eventual harnessing of Covid-19.According to a 2018 survey, 70 percent of female beauty buyers reported being overwhelmed with product choices.
John Lewis predicts some of the changes seen this year will stay around and that cosmetics bags will get smaller as women abandon lip pencils and contouring sticks – a hard-to-do blending technique popularised by Kim Kardashian – and switch to easy to use multipurpose products, such as tinted moisturizer and lip balm.” Its sales of skincare, body and hair products are up 234% this year, as people opt to spend time caring for their skin rather than applying makeup. “This dramatic shift in spending priorities is borne out in figures from the department store chain John Lewis. (As an aside: the sale of nail care products have risen by 218%! According to this story in the Guardian newspaper: This means we are focusing more on the health of our skin than simply looking good. In an interesting turn of events, skincare sales have gone through the roof during the pandemic.
In the old days (read pre-pandemic) cosmetics used to sell well during hard times because it was seen as an affordable indulgence.Įstee Lauder chairman Lauder referred to this as the “lipstick index.”īut that does not mean we makeup users just don’t care about our appearance any longer. Along with the pandemic came economic uncertainty.
Many people also started working at home – just another reason to not bother with makeup.ĭemand for lipsticks and other makeup products like foundation have dropped a whopping 70% due to Covid-19. Cosmetic sales have plummeted as makeup counters around the world temporarily closed during the pandemic.
Even after washing them, some of my colour-stay lipstick stayed on – a better track record than my actual lips. It was the big mess of red left on the inside of my mask. It wasn’t the lockdown that put a strain on our relationship I like to dress up even for trips to the grocery store.
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